Svitstyle page

SvitStyle logo

About SvitStyle

SvitStyle was founded in 2011 as a marketplace of women's clothing, footwear and accessories. Now the site has more than 200 clothing stores, more than 1,000 brands. They present more than 190,664 products.

Main page of SvitStyle
Challenges

SvitStyle presents more than 200 stores and 1000 clothing manufacturers with various size charts. To correctly determine the size, we needed to process the size charts of brands and upload them to our database of brands.

Also, we had to integrate so that the widget interface was in the color scheme and style of the site. Our main goals were to reduce the rate of return, increase the rate of conversion. The rate of return of goods at the beginning of work was - 52%.

Brand list of SvitStyle
Solution
The task of the integration team was to reduce the rate of return and increase the overall conversion rate. The integration was carried out in 4 steps:
1

Expansion of the LookSize brand base with 243 brands represented on SvitStyle. The stage lasted 3 weeks.

2

Setting up a smart My Size filter.

3

Widget installation and personalization.

4

Personnel training.

My Size button

The My Size button, which is part of the LookSize platform, was set up by the site's developers within 1 day. This button works as a smart size filter and allows you to show only those products that fit perfectly to the parameters of the customer's body.

My size button example

After the implementation, we received a decrease in the % of returns and an increase in the conversion rate of the site, as well as decreased the cost of processing orders and the cost of the call center. We are satisfied with the cooperation and look forward to new LookSize developments.

Result
By reducing size uncertainty, conversion rates and returns have improved.
Additional benefits received by the client from integration:
Conversion
Conversion rate increased to 3X
1x
3x
Returns
The rate of returns of goods decreased from 52% to 27%.
52%
27%
  • reducing the load on the call center;
  • reduction of costs for postal services;
  • improving the behavioral factors of site users;
  • improving customer experience and customer loyalty.
About size problems
and working with LookSize

We have been working with LookSize for several years. Before LookSize came to our marketplace, our customer service managers were busy determining the sizes of customers by phone instead of processing orders. However, not every customer called and the rate of return of clothes due to size was extremely high.

Victoria
SvitStyle marketplace manager