In order to display Looksize users in your Google Analytics 4, you first need to create an Audience:

  1. 1. In the analytics navigation panel on the left, click Admin.
    2. In the Resource column, click Audiences > New Audience.
    3. Click Create custom audience.
    4. Enter a name (for example Looksize Visitors) and a description of the audience. With this data, you will be able to identify the audience in the control table.
    5. Click Add new condition and select Events > LS_Visitor to include Looksize users in the audience.
    6. Save all changes in the upper right corner.

Once you've created an audience, you need to map it. For this:

1. Go to the report you need
2. At the top of the page, click Add comparison
3. In the Select parameter field, specify the Audience name
4. In the Parameter value field, select the previously created Looksize test audience and apply the changes

New articles
Virtual Try-On: The Future of Shopping and Fashion Personalization
Virtual Try-On: The Future of Shopping and Fashion Personalization

In this post, we will try to introduce you to how the virtual try-on clothes software is revolutionizing and...

Leveraging Artificial Intelligence in the Fashion Industry
Leveraging Artificial Intelligence in the Fashion Industry

Let's take a look at how AI is transforming the fashion industry — from optimizing planning processes and creating...

Clothing size calculator: Your essential tool for a perfect fit and confident online shopping
Clothing size calculator: Your essential tool for a perfect fit and confident online shopping

With the growing popularity of online shopping, online retailers and their visitors are increasingly faced with the...

Fashion Augmented Reality App: Pros and Cons
Fashion Augmented Reality App: Pros and Cons

Augmented reality (AR) in fashion is a technology that adds digital elements to the real world, creating interactive...

Fashion Retail Technology: Unlocking New Frontiers in Digital Shopping
Fashion Retail Technology: Unlocking New Frontiers in Digital Shopping

The e-commerce industry is currently experiencing rapid development, driven by the emergence of new technology in...