Clothing size calculator: Your essential tool for a perfect fit and confident online shopping

With the growing popularity of online shopping, online retailers and their visitors are increasingly faced with the problem of determining the right size when shopping. This problem is especially relevant nowadays, when size plays a key role. Due to the lack of opportunity to try things on before buying, customers are forced to rely on size charts, which, unfortunately, are inconvenient and often do not take into account the differences between manufacturers or human body features.

Challenges associated with finding the right size of clothes online

The main challenges that arise:

1. Lack of dimensional data on goods in online stores.

Customers are often not familiar with the specifics of the size chart of a particular brand, and without detailed information about the parameters, they can make a wrong choice, which negatively affects their experience and reduces loyalty.

2. The absence of a single sizing standard.

Brands often use different parameters to determine the size of their products. For example, the size M of one brand may correspond to the size S or L of another, which makes it difficult for customers who cannot try on the product before buying.

3. Differences in geographic standards.

Many brands are guided by national sizing systems, which differ depending on the country of origin. European, American, and Asian sizing charts have significant differences, which can lead to selection errors even among experienced online shoppers.

4. Availability of numerous collections of brands.

Each collection may have its own cut, fit, and size features, and this greatly complicates the process of choosing the right size when shopping online.

All these points lead to the main problems of the store, such as: a high percentage of returns due to size mismatch, low conversion of purchases due to inability or doubts about choosing the right size.

The role of technology in helping consumers find their perfect size

An online clothing size calculator helps users choose the right size when shopping online by using individual body measurements, official sizing information from brands, and special algorithms based on the latest technology. Here are the main ways in which such programs improve the sizing process.

- Weight + Height method:
this method uses the latest technology based on weight and height to predict a person's body measurements to recommend the size that will fit the user best. This allows you to calculate women's clothing sizes by height and weight; men's clothing sizes by height and weight; and children's clothing sizes at any time and in any place.

- Photo sizing:
This method measures your body from a photo.

- Manual Measurement:
You use a tape measure/stick to measure your body and enter the information.

- Prediction based on clothes you already wear:
This method determines your size based on clothes from brands you wear.

Clothes size calculators connect to the size charts of different brands and collections, taking into account the difference between the standards of different manufacturers. This allows you to take into account the unique features of a particular brand, as sizes can vary significantly depending on the collection or regional specifics.

Some clothing size calculators have the function of tracking changes in weight or body shape, which allows you to update recommendations in real time. This is especially convenient for regular customers who place orders regularly and can update their parameters.

Tools that make it easier to choose the right size online

There are two main solutions that help users determine the size when shopping online - “Size Charts” and “Online Clothing Size Calculators”. Let's take a look at the advantages and disadvantages of each option.

- Size charts are probably the most popular option for sizing in online clothing and footwear stores. But is this option very convenient? No. This option has many disadvantages: different international standards that you need to understand; the need to write down or memorize the parameters you have measured; comparing the measured parameters with the corresponding size chart, etc. In the best case scenario, all the measurements will coincide in one size.

But if not, you have to determine which size suits you best, taking into account the tolerances for a particular product, your preferences for the style of wearing clothes, and you also need to take into account the elasticity of the fabric. However, in some cases, the product may not fit you at all, no matter what size you choose.

- Clothes size calculators are the most modern and progressive option that is actively developing and used on many popular online clothing and footwear stores. Choosing the optimal size with the help of a Clothes size calculator based on weight and height is as simple as possible and any buyer can do it in a matter of seconds with a few clicks.

“Size charts” vs ”Online clothing size calculators”

So, we can say with certainty that size grids have no advantages over online fitting rooms. It's also worth noting that the user can try on any type of clothing: a dress size calculator, a pants size calculator, a suit size calculator.

Let's take a closer look at a clothing size calculator based on height and weight. Nowadays, there are not many of them.  At their core, they all have different approaches. There are solutions that focus on the accuracy of sizing and therefore process and analyze a large amount of dimensional information and improve their algorithms, and there are solutions that offer a general approach to sizing, using general dimensional data without going into the nuances.

In our opinion, each product and each user is a separate personal case, and there can be no general approach to sizing if the store wants to get a positive result. That is why, when choosing a solution for your website, you need to familiarize yourself with all the features and algorithms of various services.

The LookSize size calculator takes into account all of these aspects. LookSize offers a comprehensive virtual fitting room powered by artificial intelligence algorithms. This solution provides accurate size recommendations, taking into account the user's body parameters and the specifics of branded size grids. In addition, LookSize provides flexible integration with popular e-commerce platforms, reducing the number of returns and increasing customer satisfaction. Especially useful is that the platform allows you to save customer data for future purchases, providing personalized recommendations. Also, LookSize has a large proprietary database of Brand Sizing Charts, which is constantly updated by our managers. This approach will help reduce the number of returns, increase customer satisfaction and create a positive shopping experience for customers.

How to use sizing tools effectively

For online retailers, choosing and utilizing the right online try-on room is an important decision that can have a significant impact on customer convenience, reduced returns, and overall customer satisfaction. To choose the most effective platform for virtual try-on, you should pay attention to the following key factors.

1. Integration with your platform

Make sure the program you choose integrates seamlessly with your e-commerce platform. It is important that the tool is compatible with your website and can work on different devices (mobile, tablets, PC). Choose fitting rooms that have APIs or other convenient integration methods for customization with your system.

2. Ability to customize the design according to your wishes

This helps to create a more cohesive and professional look for your store. Customization can also include special recommendations for your products, which will make the fitting more accurate.

3. Ease of use for customers

Choose a tool that is simple and easy to use. A clothing size calculator should be intuitive for new users, without complicated steps and instructions. Conduct testing with real customers or your team to see how easy it is for them to use the tool and whether they get clear sizing recommendations.

4. Accuracy of sizing algorithms

Research how accurate the chosen sizing tool's algorithms are that it uses to find the right size. Platforms with artificial intelligence or machine learning have an advantage because they are constantly improving based on purchase and return data. Ask the provider for information about the average number of returns. This indicator will help you assess the real efficiency.

5. Analytics and data collection

The tool should provide analytics to track the accuracy of recommendations, reduce the percentage of returns, and other important indicators. This will help you optimize processes and evaluate the tool's effectiveness. Some clothing size conversion calculators collect data on customer preferences, which can be useful for personalizing the experience on the website and in marketing campaigns.

6. Cost of use and technical support

Consider the commercial terms and conditions and compare pricing plans from different providers, especially if your store has a large assortment or a significant flow of visitors. Platforms often offer different packages, and you can choose the best one depending on the size of your business. Find out about the availability of technical support to ensure that any issues are resolved quickly. Prompt support is critical, especially during peak sales periods.

7. Feedback from other users and case studies

Study reviews of the chosen tool and case studies of other online stores that have already integrated this fitting room. This will allow you to better assess its effectiveness and understand what results you can expect for your business.

Choosing the right tool for online fitting will not only increase the shopping experience for customers, but also allow the store to minimize returns, improve service, and, as a result, increase customer loyalty and sales.

Conclusion

Integrating a clothing sizing calculator into your website is a profitable solution that will improve customer experience, reduce product returns, and attract new customers. This technology provides a competitive advantage, allows you to collect valuable data on user preferences, and helps to personalize offers. All in all, online fitting rooms can be an important tool for increasing sales and customer satisfaction.

We would like to recommend you to “Try it for free” LookSize clothing size calculator right now. We are confident that you will be satisfied with our services and will continue to cooperate with us after the end of the trial month. We look forward to your inquiry.

Roman Tsukhyliak
Head of the Business Development
Master's degree: Economics and management
Gender: Male
Year of birth: 1998
Lviv, Ukraine

E-mail: roman@looksize.com